DESIGN PROCESS

DEFINING THE PRODUCT AND VISION STRATEGY

Why am I doing this? - Gender bias is perpetuated by stereotypes in voice AI. 

How am I doing this? - I'll work with a design thinking process to solve the problem.

What is it? - A voice AI that will replace Siri in Apple devices.

Who is it for? - Minors who are first time iPhone owners.

Where will it be used? - In Apple devices everywhere.

PRODUCT RESEARCH

This was an independent research project. I spent 3 months reading, researching and analyzing material on gender bias, AI, and digital voice assistants. 

Market Research - There are four big competitors in digital voice assistants.

User Research - I researched the demographic to ensure this would be feasible.

User Interviews - I interviewed children and and parents to insure there would be interest.

Contextual Inquiry - I observed community members and asked questions about their concerns.

USER ANALYSIS

Personas - By combining the information I gathered via research I was able to create a combination "family" persona.

User Journeys - I created two user journeys - one for the parents and one for the minor. These allowed me to see pain points and opportunities throughout the use of the service.

IDEATION

Analyzation - Research, research and more research allowed me to syphon information in a way that could be useful and impactful. 

Brainstorm - Mind mapping and word vomits.

Strong Narrative - By creating a narrative with a user story and video I was able to create context for the audience.

User Flow - I focused on the very beginning of the flow - the purchase of an iPhone.

Sketch - Crappy sketches in my notebook.

Wireflow - Helps to realize how the interaction occurs.

DESIGN

Prototyping - Consider the needs of the user and how it would be used with little to no assistance.

Iteration - Change the design to accommodate all situations.

Brand Identity - It was important to have a fresh, hip and techy look for the logo.

TESTING AND VALIDATION

User testing - Three 11-year-olds were observed using the prototype.

Rated by criteria - The interest level was judged by a survey of questions.

POST-LAUNCH ACTIVITIES

Public Forum - I presented this to a public audience at a local library.

More images from the process: