PERSONA - LuNA
As a team, we wanted to represent a modern, slightly gender neutral female. Luna is the name for the roman goddess personifying the moon. This was a perfect fit for the brand and our bot - especially because of the alliteration.
I used one of Leesa’s signature pillows for the background of the persona to subtly layer the brand.
We created luna’s persona at the beginning process. This helped us create an authentic and consistent voice for the chatbot.